Meet our founder, Karen Kearney.

At its heart, Soak is a wellness and self-care brand, born from a journey of healing. Founder Karen started Soak at her kitchen table, transforming it into a luxury wellness brand now featured in some of Ireland’s top 4- and 5-star hotels.

Inspired by the transformative effect of the Atlantic Ocean on her son’s well-being, she discovered the power of Atlantic sea therapy to bring calm, ease stress, and support deep healing.

Soak is passionate about purity and sustainability, using organic herbs from the wild Soak garden and 100% natural ingredients. Every product is handcrafted in small batches to ensure the highest quality, offering nurturing rituals, skincare, and treatments designed to promote deep rest, self-care, and holistic well-being.

Soak invites you to embrace kindness, compassion, and confidence in caring for your whole self.

We are very grateful for the most recent award nominations.

Karen Kearney has been nominated by Hi Style this awards season in three categories, ENVIRONMENTAL STEWARD,

HEALTH AND WELLNESS VISIONARY,

SMALL BUSINESS SUPERSTAR.

Celebrate with us !

Share love, share Atlantic sea wellness,

Kaz xx